All Souls Ale

All Souls Ale isn't just a beer (well, ok, technically it IS - and a pretty darn good one, too!). But it's more than a beer - it's a way to make a difference. It's a means for ordinary people like us to help make Missoula better, regardless of your spiritual convictions (or lack thereof). Not just for a select few, but for everyone. All Souls. Here's how it happened...

Back in the Spring of 2010, we approached the fine folks at Big Sky Brewing Company and said, "Hey, we'd like you to brew an amazing beer, and donate all the profits to a new non-profit we've helped launch, called Imagine Missoula." They were intrigued ("We've never had a church ask us to brew a beer before!"). But they also wanted to know what the money would be going to.

Imagine Missoula is a curious little non-profit. We're not trying to change the world (at least not all at once) - we're simply trying to foster community, to make Missoula even better than it already is. And how do we aim to do that? By helping people help each other, in the areas of mercy, beauty, and the arts.

Put simply, there are many people in Missoula whose community is 'thin' - single moms, at risk kids, the elderly. These people work hard just to survive; if something goes wrong, they often lack the friends or resources to get by.

Imagine Missoula exists to help create a community of friends that is there to help - to fix a window, to build a fence, to paint a house, to plant a garden. To be a friend to people who need a friend. To make a real difference right here in Missoula by meeting real needs and helping people live more beautifully. Because we believe that fosters deep community. Missoula gets better. We all win.

The folks at Big Sky Brewing agreed, and early this Fall, All Souls Ale was born! It's a limited edition, hand-bottled Imperial Saison that is one of the best holiday seasonals we've ever tasted. It goes on sale at the Big Sky taproom the day after Thanksgiving (Nov 26), and all the profits will go to help Imagine Missoula meet real needs right here in Missoula. We think it's pretty special, and we're pretty sure you'll agree!

So how can you get in on the action? Ah, glad you asked!

Want to learn more about All Souls Ale?

1. Visit us on facebook, become a fan, and start telling your friends! Please help us spread the word!
2. You might want to reserve yours ahead of time (even though it doesn't go on sale until late November, we're accepting pre-orders, and 25% is already gone!)
3. As if that's not enough, we're throwing a release party on Sunday, Dec 5 from 4-8 PM - let us know if you'd like to come!

Want to learn more about Imagine Missoula?

1. Check out imaginemissoula.org (and please be patient as they're still finishing up their site). 
2. You might want to follow along via facebook or sign up for the monthly newsletter.
3. If you have questions, comments, or ideas, please don't hesitate to ask!

Want to learn more about Big Sky Brewing?

1. Check out their website, sign up for their monthly newsletter, or stop by the taproom and introduce yourself over a pint - you'll be glad you did!

Want to learn more about All Souls Missoula?

1. You're already on our website - please feel free to poke around and make yourself at home! (There's even a place where you can rant and rave if you want).
2. If you have questions, please shoot us an email or give us a call - we're always happy to get together over coffee, lunch, or a beer!

Got more questions or see something we didn't cover? Let us know and we'll happy to try and address it! Thanks so much for following along!

Christian